So when the next company comes out with a vegan product that uses heme that was produced by Impossible, I fully expect you to lay into them with the same fervor you have against Impossible. But given your statement about Beyond, my guess is you will champion that new product as “the next big thing” to happen to veganism even though it wouldn’t have been possible without Impossible’s decisions.

Only using the ingredients that are available to us means that we have created a product that has turned the world vegan…. which we have not. If we can’t innovate in our food and create new ingredients that will help to make people stop eating animals, then we’re failing the animals. We’ll direct you to this follow up article: https://veganvoyagers.com/2019/04/a-new-era-of-veganism-and-the-importance-of-innovation-in-food-technology/

Bill – what would you rather happen? Have hundreds of animals killed OR have millions of them killed? Given the laws, you have to choose one. Which one is it? Given your argument – seems like you’re choosing the later which clearly contradicts your morals.

We NEED new products!!!! Until the Impossible burger, nothing on the market even came close to mimicking meat. We have not turned the world vegan with the products that we already have. We should be encouraging companies to innovate and use food technology in order to get the world to go vegan. No one is impressed with a tofu scramble, but the mung bean protein used in JUST food’s egg, is a GREAT step in the right direction. Mung beans have been used for centuries, but our FDA requires new products to be tested on animals. It’s a necessary evil in the fight to end animal suffering. I’d recommend reading this article: https://veganvoyagers.com/2019/04/a-new-era-of-veganism-and-the-importance-of-innovation-in-food-technology/

No, they chose to make THEIR product, which they have added to a string of meat analogues that goes back . . . well, the Chinese had tofu 2,000 years ago. I understand your point and I’m not going to argue with you any more, especially about the Government (after all, didn’t THEY sacrifice a few to save millions by firebombing Dresden?). I’m sticking with my original point — in my opinion, Impossible Foods made an unethical decision, regardless of the reasoning behind it.

They chose to make a product that would eliminate the suffering of millions of cows and help save our planet. Unfortunately, our laws still dictate archaic animal testing methods in order to sell a product in grocery stores and internationally. It is not simple. They sacrificed a few to save millions. It’s the most realistic “meat” product on the market right now and the sheer fact that it’s in one of the biggest fast-food chains means everything they had to do was worth it. If you read the article, you’d know that nearly every single food item that you eat has been tested on animals. Our focus should be on the FDA who requires the testing in the first place.

They chose to make a product that would eliminate the suffering of millions of cows and help save our planet. Unfortunately, our laws still dictate archaic animal testing methods in order to sell a product in grocery stores and internationally. It is not simple. They sacrificed a few to save millions. It’s the most realistic “meat” product on the market right now and the sheer fact that it’s in one of the biggest fast-food chains means everything they had to do was worth it. If you read the article, you’d know that nearly every single food item that you eat has been tested on animals. Our focus should be towards the FDA who requires the testing in the first place.

The procedure is complex; the ethics are simple: don’t kill animals. It doesn’t matter how you obfuscate the situation with claims of complexity and speculative positive outcomes, the fact is, they had a choice and chose killing those poor rats.

That’s the whole point, it’s not simple at all. They’ve saved countless animals and will continue to do so as people get more on board with veganism. They were following the law and it’s shown to have paid off.